While best and the brighest athletes from around the world are in the spotlight at the Olympics to get their shine on, they’ve found shade in the form of special glasses made by Oakley.
The Green Fade replica sunglasses utilize Oaklely’s Prizm lens technology, which fine-tunes the individual wavelengths of color to sharpen vision and reveals subtle detail that would otherwise be unseen. It’s handy for the average person, but especially useful for an athlete who has to pay close attention to their surroundings.
The lenses essentially create an artificial color spectrum—a version of the world where everything is just a little clearer—that is designed to improve performance. For example, beach volleyball players may be able to better spot the white of the ball against the light blue sky so they can ensure they are in position for the next hit.
The effect is acheived by modifying the wavelengths as they pass through the lenses. Specific dyes are used in the polycarbonate lenses to create tints that make it possible to change the transparency and opacity of each wavelength.
While the concept behind the fake sunglasses make sense, and a similar version of the lens used in ski and snowboard goggles created a frenzy at that 2014 Winter Olympics, there’s not a ton of scientific evidence to suggest typical tinted shades create an improvement in performance.
One study conducted by the Pacific University College of Optometry found some lenses to offer improvements in vision and that athletes prefer the tinted shades to clear lenses. But other studies, including one from researchers at the University of Ballarat’s Human Movement and Sports Science, found no actual improvement in performance in athletes wearing tinted glasses.
Of course, none of the lenses tested in the studies were the super specialized Green Fade glasses. It’s possible Oakley’s attention to detail in the replica glasses produce better results. And there’s something to be said for the placebo effect of making athletes feel more comfortable with the glasses on.
The shades aren’t just for Olympians, either; while the specialized version of the lenses can cost over $10, you can get your hands on glasses utilizing Prizm technology if you have $20 to spend. Just don’t expect to get Olympic-level performance during whatever task you wear them for.
Oakley continues to downsize its Orange County base, with a reduction in its staff expected as several key operations shift to join parent company Luxottica Group in Ohio, New York and Italy.
The company – founded 41 years ago by Jim Jannard and known for its replica sport sunglasses and goggles – has been steadily shrinking over the past year as Luxottica, based in Milan, prepares to integrate several Oakley outlet uk divisions outside of California.
Luxottica, which bought Oakley for $2.1 billion in 2007, plans to move Oakley’s retail operation to its offices in Mason, Ohio, by the end of the year, the company said. The group’s New York office will manage all wholesale operations, and the Milan office will be in charge of marketing.
Oakley’s research and development, design, engineering and manufacturing departments will remain in Foothill Ranch, along with a number of administrative positions.
Oakley said Wednesday that 15-20 percent of its Foothill Ranch workforce would be affected. Afterward, the company will employ roughly 2,000 people in the county and at an Encinitas office.
“Last year, we announced the further integration of cheap Oakley into Luxottica, allowing the brand to better leverage Luxottica’s resources, distribution channels, and manufacturing and market power,” a Luxottica spokesperson said in a statement. “This final stage of the integration will line Oakley up with the rest of Luxottica in terms of channels, functions and geographies, simplifying everything from decision-making to execution.”
Oakley’s apparel, footwear and accessories products will be “simplified,” the company said in the earnings call.
Sales have been struggling, the company stated, leading to a decrease in wholesale revenue of 1.6 percent in North America in the first half of the year compared with the same period a year ago.
Oakley replica in February laid off 76 people in Foothill Ranch. Last summer it cut 159 jobs there and eight in Encinitas, according to filings with the state.
The company also is closing its distribution operation in Ontario. A new distribution center will be built in Atlanta, Luxottica said.
Luxottica also owns Ray-Ban, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli and has licenses with Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, Ralph Lauren, Tiffany & Co. and more.
In 1980, Oakley outlet released its first performance eyewear in a green hue. Now, 36 years later and just in time for the 2016 Olympics, the company has revisited that iconic green color with its Green Fade Collection.
The limited-edition collection of replica sunglasses – only 100,000 units in eight styles were produced – includes performance styles EVZero Path ($19), EVZero Range ($19), Radar EV Path ($21), Flak 2.0 XL ($19), RadarLock Path ($28) and Jawbreaker ($23), as well as lifestyle products Frogskins ($18) and Crosslink Zero. (For golfers, the Flak 2.0 XL and RadarLock Path are recommended.)
The Green Fade Collection’s EVZero models will be available with the brand’s first dual-iridium lens coating that combines two Prizm lens tints on a single toric shield. The rest of the models will feature replica Oakley Prizm lenses.
Each unit was hand-painted at Oakley’s headquarters in Foothill Ranch, Calif. Fake Oakley athletes Bubba Watson, Javier Gomez Noya (Spain, triathlete), Kerri Walsh (U.S., beach volleyball player) and Richard Murray (South Africa, triathlete) will wear products from the collection, and also were involved in painting some of the frames.
It’s pretty rare nowadays to roll up to a bunch ride or race and not see someone wearing Oakley replica sunglasses. Between the Radar, Radarlock (and XL), Radar EV and Jawbreakers, Oakley frames are donned by a huge number of cyclists around the world.
In addition to looking great (ok, maybe not the Jawbreakers), they offer fantastic visual clarity, durable construction, and best-in-class comfort. However, all of these frames have something in common which obscures the view – the frame itself.
Oakley’s latest release the EVZero does away with the frame completely, and is designed for totally unobstructed vision. Claimed to be ‘the lightest performance sunglasses in history’, the new EVZero is a redesigned version of the the Sub Zero which was released in the 90’s.
Available in two lens shapes, Path and the slightly larger Range, both feature lightweight slender earsocks made from replica Oakley’s ‘O-Matter’, and no-slip ‘Unobtainium’ rubber on the nosepiece and temple tips to keep the glasses securely attached to your face. Unfortunately the lens (or arms rather) are fixed, and though I’m not a frequent lens changer, it’s a feature I’d like to see.
The Path lens shape is the smaller of the two, and weighs in at a feathery 22g, making them some of the lightest sports glasses around — lighter than the Spy Daft (28g), Smith Pivlock Arena Max (29g) and long-established roadie favourite the Oakley Radar Path (30g).
Both in fit and size, the EVZero Path is comparable to the Radar EV, with both lenses measuring 50mm. Even being the smaller of the two designs, the Path lens offers full coverage, and I didn’t find myself looking over the top of the lens when tucked in an aero position. Despite the large curved lens, there was no noticeable visual distortion towards the edges.
One of the major complaints I’ve had with cheap Oakley sunglasses in the past is that the long earsocks tend to overlap with some helmets’ retention systems, something EVZero also falls victim to. It’s not a major annoyance, but if your helmet moves so will the glasses.
Even though the lens forms the main structure of the glasses, they feel surprisingly robust, not flexy or cheap like some frameless sunglasses do. I didn’t experience any fogging even in major humidity, which left a few riding buddies flying blind as they took off from a stop light.
Our sample EVZero Path also featured Oakley’s latest Prizm lens technology. Oakley says its Prizm technology was 15 years in development, and each lens is designed to optimize light conditions experienced in a specific sporting environment. While there’s a range of lenses designed for everything from golf to baseball, for cycling there’s a separate lens road and mountain biking.
The Prizm Road lens I tested is claimed to boost road texture, painted lines, and traffic lights, while also enhancing greens and blues. It’s not a huge difference, but I did find vision was sharp, with certain road hazards and painted lines seemed to pop. As you can probably guess, the 20 percent light transmission was a bit dark for low light and night time riding.
Unfortunately, the Road Prizm lens doesn’t perform particularly well on the trail. It may be partially due to the low overall light transmission, but looking through the Road Prizm lens, rocks, roots and other obstacles were harder to pick out, especially in the trees.
Seeing that the lens isn’t swappable, if you’re planning to do much mountain biking or mixed surface riding, the Prizm road lens isn’t the best choice. That said, the EVZero Path is available in non Prizm lens options.
It’s also worth noting Oakley outlet now only applies hydrophobic coating on the outside of its lenses. It’s not a huge issue for most, but the heavier sweaters among us may find this annoying as sweat often smears on the inside of the lens rather than beading and dripping off the bottom.
EV Prizm Range
The bigger of the two lens options, the EVZero Range weighs in two grams heavier than the Path version at 24g. While only 5mm taller than the Path, the Range lens shape surprisingly offered noticeably more coverage. When tucked in the aero position, I could just see the upper edge of the Path lens at the very top of my field of vision, while with the Range lens I couldn’t see a distinguishable edge, even when I strained in an attempt to do so.
As with the Path lens shape, the Range has the same trouble with arms overlapping helmet retention systems, but surprisingly the large lens didn’t tap the brow of any of the helmets I tried them with, like some big sports glasses do.
Our Range tester came equipped with Oakley’s photochromatic lens. With light transmission ranging from 69 – 23 percent, I have yet to find light conditions the lens doesn’t suit.
I’d grab these glasses for my dawn patrol rides, with the lens adjusting its tint as the sun came up, keeping my eyes comfortable the whole time. While the transition isn’t lightning quick, it handles the bright to dark (and vice versa) transition of whipping in and out of the trees on singletrack well.
Over the past two months I’ve been swapping between the EVZero Range and Path, and have ridden them in every light and weather condition you can imagine (on the east coast of Australia that is). I preferred the bigger Range lens shape, as I have extremely sensitive eyes and enjoyed the added coverage, although the larger lens may not suit smaller faces. The versatility of the photochromatic lens was also much appreciated.
By eliminating the frame, Oakley replica has created their widest unobstructed range of view yet. With distortion-free, crisp vision across the entire lens, and plenty of coverage to boot, the lightweight glasses literally disappear on your face, leaving you completely immersed in your environment. With that said, I’m not sure the EVZero is Oakley’s best effort.
The biggest niggle I have with the EVZero is the fixed lens, and I’d happily trade a few grams to be able to swap lenses — especially when it comes to the Prizm lens. As the Prizm lens provides great visual clarity for the environment it’s been designed for, it’s tuned so specifically that once you leave that environment it’s not great.
If you’re one to ride road and mountain bikes and want a Prizm lens, you’ll need a second pair, and at $17 / UK£14 / AU$22 the price may be too much for some. I would have loved to see the Switchlock lens changing system as seen on the discount Oakley Tombstone glasses implemented in the EVZero.
That said, the EVZero is available in non-Prizm and Photochromic lens options, and will cost you $19 / £17 / AU$27 and $16 / £13 / AU$20 respectively.
Overall the Oakley EVZero are a great pair of sports glasses, and if you’re not one to venture away from the tarmac, the Road Prizm lens offers fantastic visual clarity. For those who enjoy a mix of tarmac and trail, and don’t want to buy two pairs I’d say you should should consider a non Prizm or photochromic options.
Replica Sunglasses, like handlebar shape, bibs and shoes are generally a matter of personal preference. With the EVZero, Oakley outlet hopes to make you see the light with its newest minimalist design.
Coming in at a scant 23 grams on the Cyclocross Magazine scale, Oakley says that the EVZero is the company’s lightest frame. Although, the use of the word frame may be a misnoamer as the majority of the design is the lens shield.
The test pair we received offered a pretty versatile tint with great clarity. Our test pair was also the larger of the EVZero options, the Range, while a slightly smaller EVZero Path is also available. Both the EVZero Range and Path share the minimalitst design and gossamer weight as well as cheap Oakley’s Prizm lens technology designed to enhance vision detail.
We’ve been using the EVZero Range regularly, since the Lost & Found gravel race. With the Range’s larger lens, those with high cheek bones may find some contact with the lens. Overall the EVZero Range has become a favorite shade for variable light conditions and long days in the saddle.
The EVZero comes in the aforementioned two lens shield shapes and a bevy of colors, true to Oakley’s style. Stay tuned for a full review.
These new replica sunglasses might just change the way we listen to music on the move forever. The Zungle Panther pairs modern oakley sunglasses design with the latest bone-conduction technology to create a pair of shades through which you can listen to music and make phone calls.
They operate using Bluetooth audio playback, and hands-free calling is possible using the built-in mic. Audio is controlled using a small jog dial, and because the headphones use bone-conduction to transmit audio, they also free up your ears to hear everything your environment has to offer.
As with many bone-conduction devices on the market, battery seems to be a bit of an issue. However, you’ll still get around four hours of music playback before you need to plug them in for an hour to get back to full charge.
The Zungle Panthers are priced at $19 until the Kickstarter campaign ends on July 16, which, for a pair of high-tech replica sunglasses that come with the same lenses as replica Oakley Frogskins, is actually very reasonable. Watch the promo video above.
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A Man who made more than £1,000 selling replica Oakley sunglasses online from his Darlington home has been prosecuted.
Darlington Magistrates’ Court heard today (Monday, May 9) that Fergal Hague bought the sunglasses for £5 a pair off Ebay, then sold them on at £30 a pair after advertising them as genuine Oakleys.
Trading standards launched an investigation and officers traced the seller of the glasses to a house on Brankin Drive, Darlington, but a search of the premises revealed only four pairs which Hague claimed were for his personal use.
Hague moved to Reid Street in Darlington and Yvonne Wood, for Darlington Council, told the court: “It is believed that if they (the officers) had gone to Reid Street they would have found a stack of glasses.”
Mrs Wood said that over a year-long period between October 2014 and 2015, Hague placed about £700 worth of orders for the cheap sunglasses over 32 transactions.
He went on to make more than £1,000 by selling them at a price six times higher than he paid for them.
Genuine Oakley replica sunglasses sell for upwards of £100 in the UK and in court, 23-year-old Hague admitted two charges of selling goods using a registered trademark that they were not entitled to bear.
Mitigating, Stephanie Thompson said Hague split with this long term girlfriend in February last year and was struggling for money after moving to Darlington from Stockton.
She said Hague believed at the time that the glasses were genuine and did not think he was doing anything wrong.
Magistrates said they did not believe that Hague truly thought that a £5 pair of sunglasses from China were genuine Oakley replica goods.
They fined him £80 and ordered him to pay £500 costs and a £20 victim surcharge.
Oakley, maker of replica sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike.
Owned by huge Italian eyewear company Luxottica, replica Oakley will launch its first global marketing initiative in early April. Unlike past product-focused ad campaigns, the upcoming effort, called “Disruptive by Design,” seeks to tell the story of the brand’s culture.
Oakley is using previously unseen stories and materials from its 39-year history—plus an introductory video narrated by actor Kevin Spacey—to position itself as a hub for groundbreaking design that goes beyond sports eyewear. “Disruption has always been core to our DNA and for the first time, we are giving insight into our practices,” said Tom Cartmale, global brand communications director. Along with making an emotional bond with loyalists, the goal is to attract creative and design-savvy millennials, he said.
Experts say the brand has necessary the street cred. “cheap Oakley is one of the few established eyewear and lifestyle brands that has permission to follow a strategy of disruption with the hard-to-impress millennial set,” said James Wright, senior partner at Lippincott, a brand consultancy. But to pull it off, the brand must “provide differentiated experiences that appeal to the target in a way that drives viral excitement.”
Oakley has been operating in the sports lifestyle space with major brands like Red Bull and Nike for a while, “but we focus more on craftsmanship,” said Cartmale. The company will continue to sponsor elite athletes and hobnob with the Hollywood set, but “it’s time for our brand point of view to be better known,” he said. When it comes to social media, for instance, fake Oakley sunglasses has a respectable 2.2 million fans on Facebook—but that’s a small following compared to Red Bull’s whopping 43 million Facebook supporters and Nike’s 17 million fans.
Oakley worked with four23, a London-based studio, on its marketing campaign, which will span print, out of home, digital, film, direct marketing, social media, events and experiences. Initially, the work will feature company founder Jim Jannard and the company’s futuristic “design bunker” headquarters in Southern California, which was designed by CEO Colin Baden.
New retail displays include an interactive display for snow goggles that features a nine-foot transparent skull and an immersive video that puts you on the track with a Super-cross motorcycle racing champion, using replica Oakley’s next-generation virtual reality headset.
At the same time, the brand campaign serves a pragmatic purpose, paving the way for Oakley’s outlet expansion into wearable technology. (Think Google Glass and Fitbit.) Cartmale confirms that the company is working on new digital eyewear designs and is exploring customized products that use face mapping to tailor a pair of replica glasses or goggles specifically to the user’s dimensions.
I live in Oklahoma. It’s no secret that our weather is questionable, mercurial, and down right nasty at times. We also have some of the most beautiful sunsets, anywhere. In May of 2013, we had one of the largest tornadoes on record, ever.
This tornado was approximately five minutes away from my house. As it approached (before it changed course and veered off) my windows were shaking; there was an intense howling, so indescribably loud, it sounded like a train whistle; the skies were a very funny color of grayish, greenish, black, and the whole day was full of fear, texting “are you okay?,” and gratitude that myself and my family and friends survived.
Losing something well-loved
What does this have to do with business, right? I’ll tell you. On that fateful day, I left my beloved Oakley replica sunglasses in the car. They’re just sunglasses, but I got them for high school graduation. I clung to them like they were worth a million dollars because my parents bought them for me and we didn’t typically “splurge” on such frivolous things; so they meant a lot to me.
After cleaning up all the mess and thanking the good Lord we were alive, I decided to email Oakley to see if could buy replacement lenses for my beloved glasses. Keep in mind these glasses are thirteen years old at this point and their styles change often.
Earning customer loyalty the right way
I emailed them thinking well, maybe, just maybe, they’ll have some hiding in a stockroom somewhere. I received a message back from their customer service department in less than 24 hours. The note was personal, heartfelt, and polite.
This gesture made me love the Oakley outlet brand even more. It wasn’t their fault I left my glasses in the car, but they knew how much they meant to me. It probably wasn’t a big loss for their company to offer the discount, as cheap Oakley sells a great deal of merchandise, but to me it was a huge offer. I was able to get a new pair of glasses to replace the old ones and I never leave them in the car. I will always buy fake Oakley glasses, not just because I love the brand, but also because I love their care, concern, and fantastic customer service.
What has a company done for you that inspired brand loyalty; big or small? What do you do for your own customers to keep them coming back to your brand?